The person behind Ninety10 AI.

March 2025. My body pulled the emergency brake.

Organ failure, a hospital room, and for a moment the question of whether I would walk back out. In a room like that, everything falls away. Your title, your to-do list, your status. What remains is what truly counts: the people you love.

The doctors said: choose something quiet, slow down. I looked at my four children and knew it at once. I want to be there as they grow up, without erasing myself in work that does not fit me, and I happen to love a challenge.

I looked for another way. One where I would not have to choose between my health, work that energizes me, and time with my family. That way turned out to be AI.

That is Ninety10 AI. I built it for myself first: AI does 90% of the work, and the 10% only I can add stays mine. That is how I win back time and energy, for my children and for the work I do love.

For fifteen years I learned the trade from the inside, at KPMG, Belfius and ING. Always for others. What I built for myself, I now teach to self-employed people and entrepreneurs: how to let AI carry the heavy lifting and keep what only you can do.

You do not have to choose between impact and a life. I thought you did, for a long time. A hospital room taught me otherwise, and I chose both. That is what I want for you.

Ninety10 AI was not born from success, but in that room, in March. And it is never the tools that make the difference. It is you.

More about my background on LinkedIn