Time back for what truly matters.
After all, life is more than work alone.
Let AI take on the work that doesn't need you, and buy back time for what truly matters, in life and in business.
90% AI + 10% YOU = 100% IMPACT
in life and in business
You are irreplaceable.
Not the emails that keep coming in. Not the follow-up that keeps coming back. Not the preparation that quietly fills your days.
You are the one who sets the direction. Who builds trust. Who spots opportunities before anyone else names them. Who senses what a client needs, sometimes before they know it themselves.
Yet your best hours go to everything but that. Your evenings to the inbox. Your weekends to admin. Your energy to work that was never meant to be on your plate.
It doesn't have to stay that way.
Imagine the recurring work running on its own, in your style and within your boundaries. You do what you are truly great at. Your clients get the best version of you. In the evening, you are fully there for the people who matter.
That is working smarter with AI.
Why I do this
I was at the peak of my career, as right hand to the Chief HR Officer for Belgium and Luxembourg. A lot of responsibility, tight deadlines, long days and a fair dose of stress.
Until March 2025. At 36 I was lying in a hospital bed and my organs gave up. My body had apparently been carrying something for years that had never surfaced. Those busy years were the final straw.
I had to choose between:
I did not want to choose. I wanted it all.
Today I do work I love, I am at the school gate almost every day and I keep getting healthier.
All thanks to AI.
Where you can start.
From a free AI brain to a fully AI-first business. Step by step, at your own pace.
Free
MIRA
Build your personal AI brain through a conversation: an AI that knows who you are and sounds like you.
Start MIRA for freeGroup programme
AI Zero to Hero
In five evenings you learn to let AI do work you now do yourself. Live online, in a small group, in English or Dutch. MIRA PRO, your business AI brain, is included.
€950 excl. VAT
You only pay once the start date is fixed.
See AI Zero to HeroIn development
AI Superhero
Build your entire AI-first business, with AI in the work from the ground up.
Join the waitlistPrefer tailored, one-to-one support for your business? See Consultancy
With confidence. Without the hype.
AI can take over your work, while the decisions stay yours. That is how you make your business smarter, stronger and more effective, with peace of mind.
Agreements and boundaries
You define what AI may do on its own and where your approval remains required. That way AI works within the rules of your business, not outside them.
Care for data
You learn which information you entrust to AI, which you anonymise first and which never leaves your business, with the GDPR and the European AI Act as your framework.
Human oversight
AI prepares, analyses and executes. Decisions and final responsibility stay with you. Your confidence grows without handing over control.
What participants say.
By applying what you said in the first weeks, I saved half a day of work today alone. I never dared to dream of that!
Building a course […] is hard on its own. Doing it around a full-time job, a 10-month-old daughter and marathon training is a different level entirely. […] Her AI Zero to Hero course at Ninety10 AI taught me how to better use Claude, introduced me to Cowork, Projects and Skills, taught me how to run a content calendar […]. Some of [my platform] runs on that system now, and version one is better than version none.
None of it is hard. You just have to use it properly. Thanks Dorien and Ninety10 AI for teaching me this the right way.
new conversations in a single week, late September 2026. All referred by people I worked with before.
15 years at KPMG, Belfius and ING · Certified AI Consultant (USAII) · Lean Six Sigma Black Belt
Read more experiencesWhat you might be wondering.
What exactly does Ninety10 AI do?
Ninety10 AI, based in Tremelo, Belgium, helps self-employed people and entrepreneurs put AI to work in a practical, human way. In Belgium and beyond, in English and in Dutch. AI makes you stronger at what you do best. From a free scan and a group programme to tailored strategic guidance.
Who is Ninety10 AI for?
For self-employed people and entrepreneurs who sense there is a smarter way to work. Who want to grow and make more impact, without their week filling up. Not for anyone who just wants to install a tool and carry on as always.
How is this different from other AI courses?
Most courses are about a tool. Here it is about you: your business, your week and the time you want back for what matters. You also learn what AI should not do, so you work with confidence rather than fear. It is never the tools, it is always you.
Do I need technical knowledge to start?
No. Most entrepreneurs who start have no technical background. You do not need to understand AI, you only need to use it. Everything is explained in plain words, applied to your own work.
What is AI Zero to Hero?
A group programme of five evenings, one a week, live online. You learn to let AI do work you now do yourself, in your communication and follow-up, your planning and admin, your content and marketing, your quotes and sales, and your knowledge and documents. Including two personal 30-minute sessions. You choose whether you follow the group in English or in Dutch.
What is MIRA?
MIRA is free. Through a real conversation, MIRA maps who you are, how you work and how you sound. The result is your personal AI brain, in documents that work in ChatGPT, Claude, Gemini and Copilot. From then on, your AI knows you.
What does it cost?
The scans and MIRA are free. AI Zero to Hero costs €950 excl. VAT (€1,149.50 incl. 21% Belgian VAT). Prices for tailored work are on the Consultancy page. We discuss every project upfront, so you know exactly what you get.
How do I get started?
Choose what fits. Take the free AI scan, start MIRA for free or sign up for AI Zero to Hero. Not sure yet? Book a free 30-minute call and we choose together.
Let's get to know each other.
Curious what AI can really mean for your business? I am happy to think along with you, no strings attached. No sales pitch, just an honest 30-minute conversation about your situation and where the opportunities are.